AM Conservation Client Awarded ENERGY STAR® Marketing Excellence Award

Author: Brady Loomis, Published on: March 29, 2023

 AM Conservation Client Awarded ENERGY STAR® Marketing Excellence Award

Ameren Missouri’s online store campaign, implemented by AM Conservation in partnership with HLK, their agency of record exceeds participation goals by delivering customers a unique, cost-effective program offering.

CHARLESTON, SC. – AM Conservation, a leading provider of energy- and water-saving products and other value-added solutions, announced today that its client Ameren Missouri, has received the ENERGY STAR Marketing Excellence Award from the Environmental Protection Agency and the Department of Energy.

The agencies awarded the Excellence in Marketing honor to Ameren Missouri, who, in partnership with AM Conservation, their agency of record, HLK, promoted the Ameren Missouri online store through a six-month marketing campaign, offering customers special energy-saving technology.

“The collaboration on this effort was truly award-winning. The layers of marketing delivery and measurements that went into this campaign proved successful in achieving utility goals and promoting energy efficiency at an individual level,” said Brian McKee, AM Conservation Director of Online Stores. “Through the delivery of this new offer type, we’ve helped to keep Ameren Missouri customers engaged while providing a great offer to customers at a time when managing energy costs is of the utmost importance.”

Implemented June 1 through December 31, the campaign highlighted a bundle offer of a $1 smart thermostat and an Emporia Smart Plug. Eligible Ameren Missouri residential customers could order their bundle directly from the Ameren Missouri online store and have it shipped to their home. In addition to receiving their product bundle, customers were also cross educated on Ameren Missouri’s Peak Time Savings demand response program. Quick and easy enrollment in this program provided customers with additional energy savings and incentives for their participation.

“Smart thermostats are a great way for customers to conserve energy while saving money on their bill,” said Tony Lozano, director of energy solutions at Ameren Missouri. “We’re proud to work with partners like AM Conservation who are committed to the customers we serve, sustainability, and reducing carbon emissions."

Because of the successful implementation by AM Conservation, the Ameren Missouri online store exceeded expectations during the first half of 2022 resulting in the program goal increasing from 10,000 smart thermostats to over 15,000. Through the partnership between AM Conservation and Ameren Missouri the program exceeded the extended goal by 103%.

This campaign highlights just one component of Ameren Missouri’s residential energy efficiency program. Customers also have the power to save on heat pump water heaters, HVAC systems, and other products that use less energy. To learn more about these ways to save, visit

ENERGY STAR award winners are selected from a network of thousands of ENERGY STAR partners. For a complete list of 2022 winners and more information about ENERGY STAR’s awards program, visit

About AM Conservation

AM Conservation delivers energy management products and solutions for communities, businesses, and the planet. We are the industry’s leading provider of energy- and water-saving products and other value-added solutions, all of which are designed to meet the unique needs of our clients and customers across the industry. The products offered by our own brand, Niagara Conservation and Simply Conserve®, are certified ENERGY STAR, DLC, or WaterSense for both high quality and efficiency.

About Ameren Missouri

Ameren Missouri has been providing electric and gas service for more than 100 years, and the company's electric rates are among the lowest in the nation. Ameren Missouri's mission is to power the quality of life for its 1.2 million electric and 135,000 natural gas customers in central and eastern Missouri. The company's service area covers 64 counties and more than 500 communities, including the greater St. Louis area. For more information, visit or follow us on Twitter at @AmerenMissouri or


ENERGY STAR is the government-backed symbol for energy efficiency, providing simple, credible, and unbiased information that consumers and businesses rely on to make well-informed decisions. Thousands of industrial, commercial, utility, state, and local organizations rely on their partnership with the U.S. Environmental Protection Agency (EPA) to deliver cost-saving energy efficiency solutions. Since 1992, ENERGY STAR and its partners helped American families and businesses avoid more than $500 billion in energy costs and achieve more than 4 billion metric tons of greenhouse gas reductions. More background information about ENERGY STAR’s impacts can be found at