AM Conservation Group’s purpose is to help all people use our world’s precious resources more efficiently.

We are a leading provider of energy- and water-saving products, kits and online stores to utilities, municipalities, program implementers, contractors and large corporations throughout North America. AM Conservation Group manufactures and distributes nearly 400 utility-grade energy efficiency and water conservation products, which are custom engineered to provide superior performance and maximum savings at an accessible price point. Most of our Niagara Conservation and Simply Conserve-branded products have earned the EPA’s WaterSense® and ENERGY STAR® certifications.

Headquartered in Charleston, South Carolina, AM Conservation Group operates out of a brand new, state-of-the-art 100,000 square foot East Coast distribution facility and a 50,000 square foot West Coast distribution facility.

AM Conservation Group Executive Team


John Bailes – President

John Bailes is the president of AM Conservation Group. He sets corporate strategy and direction, models and sets our corporate values, builds and leads the senior executive team and allocates capital to the company’s priorities. John has been with AM Conservation Group for over 10 years, most recently as vice president of sales. Prior to joining AM Conservation Group, he owned an advertising and marketing firm, and before that, he worked in sales management in the insurance industry. John has a bachelor’s degree in business administration, marketing and management from the University of South Carolina.


Larry Earl – Vice President of Finance

Larry leads a staff of nine and manages all aspects of the finance function for AM Conservation Group, including the monthly close process, budget process, debt covenant compliance, internal management reporting and external reporting to Kohlberg and Company. Prior to joining AM Conservation Group, he spent nine years as CFO for the North American division of Belimed, a billion dollar global manufacturer, where he led a staff of 17 in managing all aspects of the finance, IT and sales operations functions in North America. Before that, Larry spent four years as CFO for the North American division of Stryker, a global manufacturer and distributor of specialty medical equipment. His early roles were in audit and finance management. Larry has an MBA from the University of Cincinnati and a bachelor’s degree in accounting from the University of Illinois at Urbana-Champaign.


Jim Koches – Vice President of Operations

Jim oversees day-to-day operations to support the growth and add to the bottom line of AM Conservation Group. He focuses on strategic planning and goal setting, and leverages his 18 years of experience to direct the operations of the company in support of its goals. By measuring and adjusting processes accordingly, Jim keeps program fulfillment on track. He provides operations support for AM Conservation’s utility programs with clients such as Duke Energy, Xcel Energy, Salt River Project, Georgia Power and more. Prior to joining AM Conservation Group, Jim was a plant superintendent, operations lead and process engineer.


Danielle Marquis – Vice President of Marketing Strategy

Danielle leads the marketing and creative teams and directs strategic brand development for AM Conservation Group, Service Concepts, Niagara Conservation and Simply Conserve. She is a member of the Association of Energy Services Professionals board of directors, and serves the board as vice chair of education. Danielle has 15 years of senior management and entrepreneurial experience in the energy services, sports and nonprofit industries. She has extensive branding, marketing and advanced market segmentation experience. Danielle holds a juris doctor from the University of Colorado, a bachelor’s degree, magna cum laude and Phi Beta Kappa, from Union College, where she double majored in economics and political science, and a certificate in data science from the University of California at Berkeley.


Dave Poole – Vice President of IT

Dave leads all enterprise-level information technology and reporting functions. He has more than 30 years of executive, senior management and entrepreneurial experience in the franchising, manufacturing and consumer products industries. Dave has led global teams in support of major strategic system upgrade and e-commerce initiatives during periods of growth.


Steve Smith – Vice President of Sales

Steve develops plans and strategies for AM Conservation Group’s sales growth throughout North America. He creates a culture of success, manages the sales team, and establishes operations and resources to achieve profitable growth. He has worked with products and in smart infrastructure, demand response and energy efficiency programs with electric, gas and water utilities for the over 25 years. His diverse industry background helps define AM Conservation Group's cross-cutting integrated solutions.


Sharon Tremblay – Director of Administration

Sharon is an accomplished human resources professional with over 25 years of experience in HR and administrative management. She is responsible for implementing HR management strategies that enable AM Conservation Group to recruit, train and retain a motivated and high performing employee workforce. Sharon specializes in staffing, employee benefits, employee relations as well as development and implementation of company policies and procedures. She also leads the customer service team and is responsible for maintaining excellent customer service and customer satisfaction. Sharon is certified through the Society for Human Resource Management (SHRM).