According to an Ernst & Young (EY) report, 60% of consumers seek advice and support on sustainability from their energy providers. Utilities and their customers share a bond built on trust. Residents place confidence in utilities to reliably and affordably meet daily energy needs–even more so during times of rising energy costs and power interruptions. Now is the perfect opportunity to implement a ‘win-win’ kit program crafted to enhance customers lives, while boosting energy efficiency program results. In her enlightening lecture, ‘The Anatomy of Trust,’ bestselling author Brené Brown reveals that trust is cultivated through repeated “small moments” or gestures fostering mutually beneficial relationships. Let your program’s measures create some of those highly valued “small moments” each and every day.
How? All you need is a blueprint for success and a desire to think beyond the ordinary! It’s that simple. Rather than emphasizing water and energy savings (messages most consumers interpret as sacrifice), promote your kits using welcoming, reinvigorating concepts such as comfort, convenience, and wellness. Fine-tuning your kit program’s approach, through an emphasis on positive personal experiences, integrates efficiency into your customers’ lifestyles while improving program participation and product installation rates.
Everyone craves personalized experiences. So, why not tailor kit themes to meet daily needs and desires? When customers receive kits full of products delivering satisfying experiences, they’re more likely to engage—a win for them and you.
Better Bathing Box:
Skip the usual ‘water-savers’ spiel! Instead, let’s focus on the shower experience – no compromises needed. When customers hear ‘efficient,’ they imagine weak water pressure and sacrifices. But guess what? The right high-efficiency showerheads give full, broad coverage with a great feeling spray. Let’s paint that picture for them, so they’re excited to install and enjoy their new showerhead!
Better Comfort and Convenience Box:
Imagine kits making families lives easier through simple solutions enhancing their days. Inside, you'll find easy-to-install LED lighting and smart, Wi-Fi enabled products letting them control comfort from anywhere. With these innovative tools, families will enjoy a more convenient and simplified homelife.
Better Health and Wellness Box:
In addition to the products included in the box, efficiency kits are a perfect place to include promotional inserts for larger, higher impact measures such as tabletop air purifiers that can be offered separately, with a co-pay, and ordered and fulfilled though an EcoMarketplace or FlashMarket e-commerce site. Better Health and Wellness kits can even feature products like showerheads specifically designed to protect bather health through the use of removable, cleanable, anti-microbial faceplates. These programs are the perfect place to think outside the box, creating great opportunities for cross promotion!
Better Safety Box:
A safety kit designed to provide a more secure living space in any situation might feature reliable, everyday confidence boosters like backup, battery-powered LED bulbs–giving your customers peace-of- mind or even nightlights for safer nighttime-navigation. Effective communication is the key to stronger customer engagement, long term relationships, and efficiency program success. These innovative kit approaches promote a sense of wellbeing benefiting utilities, the families they serve, and the environments in which we all live, work, and play.