Kitting Reimagined: Crafting Joy and Connection in Energy Conservation

Published on: October 11, 2024

 Kitting Reimagined: Crafting Joy and Connection in Energy Conservation

Hey there, fellow energy savers and comfort seekers! We’re shaking up the utility world with our fresh-out-of-the-box efficiency kit solutions. For years, the assembly of conservation kits has revolved around industry initiatives that tick the boxes of savings and sustainability. But we think it’s time for an extreme kitting makeover. Let us tell you why.

We’ve crafted water-saving kits that would make a camel proud and energy-saving packs that would give a solar panel a run for its money. We’ve empowered new movers, thanked loyal customers, and even tailored kits for communities and classrooms, but the big question looms: is more of the same really the game-changer we need to accelerate or achieve our efficiency program results? Consider the ACEEE’s 2023 Utility Energy Efficiency Scorecard. Research reveals that achieving savings goals is growing more challenging, despite our best efforts. To succeed, we need to create kits that appeal to a wide range of consumers, resonating with their desires and needs, and encouraging broad participation - all without adding cost to the ratepayer. So, let’s switch gears and craft kits with unique efficiency products and messaging–kits that’s not focused saving a few bucks, or a couple of watts, or a handful of therms? Let’s design them with the ability to spark joy, enhance lives, and build bonds? Imagine kits that don’t just say “save” but scream “savor”!

That’s right, we’re talking about:

  • Boosting customer engagement like a social media influencer.
  • Upping kit uptake so they’re received better than a surprise tax refund in a shopping mall.
  • Nailing installation rates and product stickiness like we’re in a DIY masterclass.
  • Fostering relationships lasting longer than last Christmas’ fruitcake.

So grab your hard hat, or better yet, your thinking cap, because we’ve got your blueprint and toolbox right here. All you need is a dash of creativity and our guide for success to create an efficiency kitting program that builds better results.

Spoiler alert: being a kit-crafting maestro is easier than you think. It starts with thinking like the folks we serve. And when we do that, our messages hit home, and our programs? They soar.

Remember, it’s all about perspective. A little shift in view can lead to a grand new experience. So, take off that utility cap and pop on your personal one. Ask yourself, what kind of efficiency kit would make the experience of receiving it feel like your birthday? One that’s all about the numbers, or one that makes your day-to-day life a breeze?

Our comprehensive playbook is packed with insights on how to design kits that cater to the desires for comfort, convenience, safety, and enhanced experiences. These kits not only meet, but exceed expectations, ensuring that every ratepayer feels heard and valued. Don’t miss out on the opportunity to transform the way you serve your community.  Download your free copy now and start building energy efficiency kits that make a lasting impression. And then let’s get building, shall we? The future of utility conservation is not just efficient—it’s delightful. And it all begins with a single step outside the box. Let’s make it together!