A Guide to Surprising Trends in Energy Efficiency Programs

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To engage your utility customers in energy efficiency and truly meet their evolving needs, your programs need to evolve as well. You need innovation, personalization, and programs or engagement tools that meet your customers where they are. And while it may sound like these solutions require an overhaul to your portfolio, that's not necessarily the case. We conducted advanced user-testing to discover:

- Customers' interest levels in low-touch and touch-free savings
- Customers' preferences regarding participation
- Customers' willingness to take advantage of additional savings opportunities