At AM Conservation, we understand that education is vital for fostering energy efficiency and sustainability. Our K-12 education programs provide valuable resources to help utilities engage with their communities, promote energy conservation, and inspire the next generation of energy-conscious leaders. This blog explores the setup and launch of successful education programs for utilities through an insightful interview with Lee Moran, Senior Program Manager and expert in energy efficiency education.
Interviewee Spotlight
Where do you live?
I live in Reno, Nevada.
How long have you been working on education programs?
I have been working on education programs since 2011, after working in the
energy efficiency department at San Diego Gas and Electric.
What inspired you to get involved with these education
programs?
I wanted to promote energy efficiency and conservation to our future ratepayers
all over the country.
What is your favorite part about launching a new program?
The excitement and appreciation we receive from teachers is incredibly
rewarding.
When you’re not working, what do you like to do?
When not working, you can find me at the gym, playing beach volleyball, or
snowboarding.
Key Steps in Setting Up an Education Program
What steps are involved in setting up an education
program for a utility?
Setting up an education program might seem like a big task, but with a clear
roadmap, it’s totally manageable! Here’s a rundown of what’s involved:
- Set Goals and Cost-Effective Pricing: First, we’ll want to define clear, achievable objectives that align with the utility’s mission, while also establishing a pricing structure that works for all parties.
- Kick-off Meeting : Bringing all the key players together early is essential. A kick-off meeting helps everyone manage expectations and sets the tone for teamwork.
- Research Local Schools and Seek Approvals: Dive into the specifics of the schools in the utility’s service area by understanding their needs, challenges, and demographics. Once we have this information, we’ll look for necessary approvals to move forward with the program.
- Collaborate on Program Development: This is where the creative magic happens! We’ll work with the marketing team to create a design concept, establish a dedicated website where teachers and students can access program information, and order and print educational materials.
- Outreach to Teachers and Ship Materials: Spread the word by reaching out to teachers, encouraging them to sign up. Once everything is ready, we’ll ship the materials directly to the teachers so they can start using them in their classrooms right away.
- Follow-Up for Support: Stay in touch with the teachers, offering ongoing 1:1 support as they implement the program.
- Request Student Surveys: Gather feedback from students via surveys to measure the program’s success and see where we can improve.
Customizing Education Programs
How can utilities customize or scale the education
program to fit their specific needs?
Customization is key to tailoring a program to fit a utility’s unique needs. We
work closely with utilities to incorporate their branding into program
materials, creating a stronger connection with local communities. We also set
goals, usually in the fall. This helps utilities identify additional
initiatives to enhance their energy efficiency portfolio throughout the year.
Support During the Preparation Phase
What resources or support do you provide to utilities
during the preparation phase?
We’ve got utilities covered from all angles during the prep phase! Our IT,
creative, and marketing teams work behind the scenes to ensure operations run
smoothly, while the operations team is ready to help with diverse business
enterprise (DBE) requests. The outreach team coordinates campaigns and manages
communications to keep everything on track. With our regular 1:1 weekly calls
and detailed reporting, our program management team ensures the teams are
aligned and informed throughout the process.
The Impact of Education Programs on Energy Efficiency Portfolios
What does an education program bring to an energy
efficiency portfolio?
An education program can be a game-changer. It delivers tangible savings,
helping utilities hit their annual goals while fostering energy-conscious
communities. It’s a win-win—you’re not just meeting targets, but also
empowering the next generation to think sustainably.
Curious about launching an education program that empowers your community? Discover how we can help you create a lasting impact through energy education initiatives!