You may see a long line of contractors and builders at your pro desk each day, but do people who manage or own multifamily properties view your store as their goto and trusted supply vendor? Do these local property managers and owners know about your store’s wide selection of appliances, lighting, plumbing, electrical, tools, HVAC equipment, maintenance solutions and more? Do they know they can shop your neighborhood store for emergency and last-minute items and save time with reserved pro parking? Or how convenient it is to regularly order through your pro desk? Have they heard about the competitive pricing and discounts, bulk pricing and pro-exclusive deals?
If the answer is no, here’s how to reach out to these potential buyers with help from the latest digital marketing strategies—all without ever leaving your desk.