Energy & Water Conservation Insights | Blog - Page 7

Varieties of Power Strips to Add to Your Marketplace

September 24, 2019

All the different types of advanced power strip (APS) on the market operate on the same basic principle of shutting off power to devices you’re not using—but they vary according to the control stra … read more

Kit Programs

Rules of Engagement

August 27, 2019

Customer engagement is not a new concept, but lately it has been a hot topic in every industry. The constant conversation that exists between companies and customers is becoming more and more impor … read more

Objectives of the Smart Home

August 6, 2019

According to Value Walk, a news and opinion website that covers financial and investing news, “Five years ago, just 13 percent of American households had some sort of smart technology integrated … read more

Five Trends of the Smart Home 2.0

July 16, 2019

Smart homes still face the problems of subpar intelligence hampering functionality. But as intelligence systems mature, including more sophisticated algorithms, activity recognition methods and pre … read more

3 Standout Water Savings Initiatives

April 9, 2019

Several programs have shown demonstrable, proactive thinking in their approach to maximizing water and energy conservation by seeing the two goals as interdependent. Here are three of the most nota … read more

5 Key Criteria Essential for a Successful Water-Saving Energy Efficiency Program

March 26, 2019

In recent years, the relationship between water and energy, referred to as the energy-water nexus, has become a more compelling focus for energy efficiency programs. Researchers and practitioners a … read more

Energy Efficiency

3 Ways Utilities are Successfully Advancing Energy Efficiency

January 9, 2019

In light of a recent UN report on climate change, the need for energy efficiency has taken on even more urgency. Scientists warn that to avert the damages of global warming, we need to make massive c … read more

Utilities Finding New Ways to Innovate the Grid

October 24, 2018

With emerging technologies in the energy industry, utilities face increasing pressure to innovate and keep up with their customers’ expectations. Even utilities that haven’t traditionally been inno … read more

Rural Americans Face Unique Energy Costs and Challenges

September 27, 2018

In urban and suburban areas, utility customers have multiple ways they can conserve power and save on their energy bills. They have a median energy burden of 3.3%. But this is not the case in rural ar … read more

Online Store Product Photography That Converts

September 13, 2018

It makes sense that an online store that sells clothing, furniture or other highly visual consumer goods needs photos of those items to engage customers. But online stores that market energy-effici … read more

Optimizing Your Online Store Images for Conversion

August 30, 2018

A picture is worth a thousand words. This is particularly true in today’s world of smartphones, Instagram and online marketing. You can use product photos on your utility or company’s social … read more

Marketing

Importance of Integrating Marketing Technology Platforms

August 23, 2018

Top-performing marketers in North America are 1.6 times more likely than those in poorly performing companies to prioritize integration of marketing and advertising technologies. So why do marketing … read more

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