Energy & Water Conservation Industry Insights

Retail giants like Amazon and Zappos built their success largely on completely reimagining the customer experience. And like it or not, the new vision they created has trickled down to the utility … read more

When it comes to customer engagement, companies like Domino’s Pizza, Zappos, Uber, Lyft and Amazon are the rising tide that lifts all boats. Their innovative strategies can filter down to other ind … read more

FirstEnergy’s Ohio utilities includes Ohio Edison, Toledo Edison and The Illuminating Company. At the end of 2019, they approached AM Conservation Group to achieve savings throughout 2020 with a ye … read more

It’s hard to remember that when Amazon debuted in 1994, it only sold books. Today, Amazon pushes nearly 500 million products on its U.S. website alone. So, it’s no surprise that for the last few ye … read more

Utilities looking to revolutionize their approach to customer service can find a roadmap from a very unlikely source: Domino’s Pizza. Domino’s is a case study in evolving to meet changing custo … read more

It makes sense that an online store that sells clothing, furniture or other highly visual consumer goods needs photos of those items to engage customers. But online stores that market energy-effici … read more

A picture is worth a thousand words. This is particularly true in today’s world of smartphones, Instagram and online marketing. You can use product photos on your utility or company’s social … read more

Top-performing marketers in North America are 1.6 times more likely than those in poorly performing companies to prioritize integration of marketing and advertising technologies. So why do marketing … read more