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You’ve seen it yourself. The contractor industry is growing. Especially in the energy-efficiency market. The U.S. Bureau of Labor Statistics reports that the number of jobs for HVAC mechanics

If you’ve spent any amount of time driving along the highway, you may recall seeing some creative nature-themed public service billboards on the roadside. These rallying relics encourage parents

It makes sense that an online store that sells clothing, furniture or other highly visual consumer goods needs photos of those items to engage customers. But online stores that market energy-effici

In recent years, the relationship between water and energy, referred to as the energy-water nexus, has become a more compelling focus for energy efficiency programs. Researchers and practitioners a

AM Conservation Group and Franklin Energy has a proud history of doing great work to help reduce the carbon impact of millions of utility customers. The work we did in 2020 alone will help our clie

Top-performing marketers in North America are 1.6 times more likely than those in poorly performing companies to prioritize integration of marketing and advertising technologies. So why do marketing

When it comes to customer engagement, companies like Domino’s Pizza, Zappos, Uber, Lyft and Amazon are the rising tide that lifts all boats. Their innovative strategies can filter down to other ind

The landmark Inflation Reduction Act (IRA) was signed into law in 2022 and is still being implemented. And contractors who specialize in energy-efficient HVAC, solar, lighting, or plumbing in

Utilities looking to revolutionize their approach to customer service can find a roadmap from a very unlikely source: Domino’s Pizza. Domino’s is a case study in evolving to meet changing custo

It’s hard to remember that when Amazon debuted in 1994, it only sold books. Today, Amazon pushes nearly 500 million products on its U.S. website alone. So, it’s no surprise that for the last few ye

Unsurprisingly, healthcare was one of the most rapidly evolving industries during the height of the pandemic crisis. While these efforts should certainly be applauded, those of us in the energy indust

It used to be that any electric or electronic device plugged in at home, or in the office, could only be controlled individually—users had to turn them on or off themselves, usually with a manual s

In light of a recent UN report on climate change, the need for energy efficiency has taken on even more urgency. Scientists warn that to avert the damages of global warming, we need to make massive c

Education plays an important role in advancing energy efficiency and sustainability. Our K-12 education programs are designed to equip utilities with the tools they need to engage their communities, f

Customer engagement is not a new concept, but lately it has been a hot topic in every industry. The constant conversation that exists between companies and customers is becoming more and more impor

Summertime brings warmer weather, longer days, and… vacation time! Time which many Americans use to move to a new place and last year, almost to the day, I was one of them. It hardly seems like