Energy & Water Conservation Industry Insights

• Marketing

Utilities Can Learn Important Personalization and Call Center Lessons from Zappos

June 16, 2020

Retail giants like Amazon and Zappos built their success largely on completely reimagining the customer experience. And like it or not, the new vision they created has trickled down to the utility … read more

• Marketing

3 Expectations You Need to Meet in the Age of Customer Engagement

June 10, 2020

When it comes to customer engagement, companies like Domino’s Pizza, Zappos, Uber, Lyft and Amazon are the rising tide that lifts all boats. Their innovative strategies can filter down to other ind … read more

• Kit Programs
• Marketing
• Online Stores

How We Exceeded a Year-Long Marketing Goal in Three Months

June 3, 2020

FirstEnergy’s Ohio utilities includes Ohio Edison, Toledo Edison and The Illuminating Company. At the end of 2019, they approached AM Conservation Group to achieve savings throughout 2020 with a ye … read more

• COVID-19
• Innovation
• Kit Programs
• Online Stores

Innovating in a COVID-19 World

May 28, 2020

My husband and I went to college together; we’re familiar with “working together alone.” It was how he wrote his thesis on McCarthyism and I wrote mine on Post-Soviet Russia, two feet apart on a hand- … read more

• Kit Programs
• Online Stores

Innovation Sprint Recap - May 2020

May 19, 2020

Our first AM Conservation Group products and services-focused Innovation Sprint was based on feedback we heard from utilities in our Innovation Workshop a few weeks prior. We were coming off the Ap … read more

• Energy Efficiency
• Water Conservation

4 Best Practices Utilities Can Use to Save Energy by Saving Water

April 23, 2020

Among the wide variety of factors that influence whether a water savings program is successful, a few themes stand out as best practices. According to the ACEEE report “Saving Watts to Save Drops: … read more

• Smart Home

Earth Day 2020: Transforming the Environment with Technology

April 22, 2020

In recent days, technology has been a lifeline that is keeping households together. Thanks to the wonder that is Amazon, I can drop in virtually on my parents throughout the day to ensure they are … read more

• Marketing
• Online Stores
• Utilities

What Utilities Can Learn About E-Commerce Websites by Studying Amazon

April 7, 2020

It’s hard to remember that when Amazon debuted in 1994, it only sold books. Today, Amazon pushes nearly 500 million products on its U.S. website alone. So, it’s no surprise that for the last few ye … read more

• COVID-19
• Kit Programs
• Online Stores

What a National Emergency Has Taught Us About Customer Engagement and Achieving Savings

April 1, 2020

The first quarter of 2020 has been one for the history books. A month ago, we were celebrating the recently passed new year and kicking off aggressive plans for reaching our even more aggressive go … read more

• Innovation
• COVID-19

Building the Future

March 25, 2020

Coronavirus. Six months ago, it’s a word few of us had even heard. Now, it’s in nearly every headline and news article and email subject line across the globe. It has sparked anxiety, unc … read more

• Marketing
• Online Stores

What Utilities Can Learn About Data Collection and Transparency from Domino's Pizza

March 17, 2020

Utilities looking to revolutionize their approach to customer service can find a roadmap from a very unlikely source: Domino’s Pizza. Domino’s is a case study in evolving to meet changing custo … read more

• Kit Programs

4 Lasting Benefits of Energy Savings Kit Programs

February 25, 2020

In the world of utilities, it's never easy to meet savings goals. But that doesn't mean it's impossible. Enter: energy-saving kits. These are proven to be an invaluable tool that provides utilities … read more