Energy & Water Conservation Insights | Blog - Page 6

How an Integrated Marketplace Can Remove Barriers to Customer Engagement

June 9, 2021

This article originally posted on Energy Central. Click here to read the Energy Central article. Imagine with me for a second. You’re scrolling down your favorite news site when you see a sidebar … read more

Diversity & Inclusion

Diversity and Inclusion: What We're Doing and What We've Learned

May 19, 2021

It has been a year since our nation experienced a series of life-changing events, ranging from a pandemic to increased racial violence and a reckoning for change across the nation. As both individual … read more

Recurring Savings from a Touch-Free Program Design (that Customers Already Love)

April 7, 2021

This blog post is an excerpt from a full article originally published on Energy Central. Follow this link to read the entire article.I start my day by listening to a meditation on Headspace, with a st … read more

Using Lessons from Healthcare to Launch a Virtual Energy Program

March 3, 2021

Unsurprisingly, healthcare was one of the most rapidly evolving industries during the height of the pandemic crisis. While these efforts should certainly be applauded, those of us in the energy indust … read more

Online Stores: Your Ticket to Savings

January 13, 2021

In the last decade, customer purchasing behavior has changed dramatically. Our economy has shifted from one of distribution centers that feed into brick-and-mortar retailers to a host of internet-o … read more

10 Proven Ways to Cut Energy Use in Apartments

November 3, 2020

The multifamily sector is an undeniably tricky one when it comes to creating energy savings. Navigating customer engagement, new technology, communication with renters and de … read more

Weatherization Tricks to Stop High Energy Use from Haunting Your Customers

October 28, 2020

Fall has arrived, and it’s bringing cooler temperatures with it. And while not every area of the country may experience the frigid temperatures common in the Northeast, regardless of where you or y … read more

Kit Programs

Building a Better, More Cost-Effective Kit Program

September 24, 2020

It’s no understatement to say 2020 served the nation a massive curve ball. Every prediction and projection for the year was turned upside-down by COVID-19. We learned what “social distancing” was, sto … read more

5 Tips for Smart Home Safety

August 4, 2020

It wasn’t long ago that we were publishing e-books and blog articles about the importance of smart home technology and the trends emerging in this space. At the time, we never could have predicted … read more

Marketing

Utilities Can Learn Important Personalization and Call Center Lessons from Zappos

June 16, 2020

Retail giants like Amazon and Zappos built their success largely on completely reimagining the customer experience. And like it or not, the new vision they created has trickled down to the utility … read more

Marketing

3 Expectations You Need to Meet in the Age of Customer Engagement

June 10, 2020

When it comes to customer engagement, companies like Domino’s Pizza, Zappos, Uber, Lyft and Amazon are the rising tide that lifts all boats. Their innovative strategies can filter down to other ind … read more

How We Exceeded a Year-Long Marketing Goal in Three Months

June 3, 2020

FirstEnergy’s Ohio utilities includes Ohio Edison, Toledo Edison and The Illuminating Company. At the end of 2019, they approached AM Conservation Group to achieve savings throughout 2020 with a ye … read more

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