Industry Insights

Several programs have shown demonstrable, proactive thinking in their approach to maximizing water and energy conservation by seeing the two goals as interdependent. Here are three of the most notabl … read more

In recent years, the relationship between water and energy, referred to as the energy-water nexus, has become a more compelling focus for energy efficiency programs. Researchers and practitioners are … read more

In light of a recent UN report on climate change, the need for energy efficiency has taken on even more urgency. Scientists warn that to avert the damages of global warming, we need to make massive c … read more

With emerging technologies in the energy industry, utilities face increasing pressure to innovate and keep up with their customers’ expectations. Even utilities that haven’t traditionally … read more

In urban and suburban areas, utility customers have multiple ways they can conserve power and save on their energy bills. They have a median energy burden of 3.3%. But this is not the case in rural a … read more

It makes sense that an online store that sells clothing, furniture or other highly visual consumer goods needs photos of those items to engage customers. But online stores that market energy-efficien … read more

A picture is worth a thousand words. This is particularly true in today’s world of smartphones, Instagram and online marketing. You can use product photos on your utility or company’s so … read more

Top-performing marketers in North America are 1.6 times more likely than those in poorly performing companies to prioritize integration of marketing and advertising technologies. So why do marketing … read more